Press briefing
Union Executive Board meets the President of the Advertising Regulatory Authority
The Mauritanian Journalists’ Union’s Executive Board, led by President Ahmed Salem Sidi Abdallah, met Advertising Regulatory Authority President Dieng Amadou Boubou Farba at midday this Thursday, in the presence of several Authority members and staff.
The Union President stressed that the newly elected Board is committed to supporting journalists and raising their problems. To that end, it is fully prepared for dialogue, cooperation and partnership, as well as to use the various forms of union action permitted by law.
Ahmed Salem Sidi Abdallah highlighted the central importance of advertising in supporting press independence, improving performance and raising the quality of output. He confirmed the Board’s readiness to cooperate with the Authority in shared areas to regulate advertising, apply the laws and establish transparent, fair criteria for its allocation.
He noted that the new Board brings together experienced field media professionals and young professional journalists who firmly believe in union work and in tackling the challenges facing the country’s media sector, with a serious commitment to defending journalists’ moral and material rights and developing the profession.
The President called for further measures to regulate and oversee advertising, review the current composition of the Advertising Fund Committee, and involve the Union in designing its operating mechanisms, ensuring governance and transparency and strengthening the sustainability of national media organisations.
He confirmed the Union’s readiness to cooperate with the Authority on developing the advertising market, protecting national media organisations and journalists, and regulating advertising across digital and print platforms under the prescribed legal frameworks.
Authority President Dieng Amadou Boubou Faria welcomed the Union President and the new Executive Board and congratulated them on the confidence placed in them by journalists at the most recent congress.
The Authority President expressed its readiness to cooperate with the Union, noting the importance of the observations and proposals presented by the Union President and Board members in serving their shared objectives of regulating and developing advertising.
He presented general information on advertising figures in the public and private sectors, together with the Authority’s plans and strategies to enforce the law, regulate the sector, and use digitalisation to accelerate advertising oversight and reduce violations.
Authority officials also gave presentations on its work monitoring and regulating advertising and its various relationships with media outlets, including their declaration of advertising revenue and subsequent benefit from the fund. They also addressed developing and adapting the legal texts to serve the objectives for which the Authority was established.
Media Committee
